We can find Quality at the back-end of product creation, where it's used for compliance.  We want to pick up some of it and move it to the front-end, where design decisions are happening. It's there that we can yield it like a tool to work with our cross-functional team, to help us with doing the engineering work that's important for great designs.We explore why Quality can help us PRUNE the development process just by the nature of how it's used.And we highlight the 3 areas that we focus on in Quality during Design: risk-based decisions, quality and reliability engineering partnership, and the user's process.Visit the podcast blog for a transcript and more links.Other Quality during Design podcast episodes you might like:Quality as a Strategic Asset vs. Quality as a Control More about the PRUNE strategy:Quality during Design Framework: PRUNE - Quality During Design The driving forces behind Quality during Design:First time here? - Quality During DesignSupport the show**FREE RESOURCES**Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com. About meDianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.