Viewing Quality as a strategic asset to new product development can help us create those products that others love, for less. We talk about some challenges with new product development, the ideal state, and how we can use quality to get there. Use quality engineering and reliability engineering to P.R.U.N.E. the development process so we can develop the best products that we can.Visit the blog for more information and citations. Need more help getting started? Try these episodes.Using SIPOC to Get StartedTypes of Design Analyses possible with User Process FlowchartsGetting Started with FMEA – It All Begins with a PlanChoosing Quality Tools (Mind Map vs. Flowchart vs. Spaghetti Diagram)Support the show**FREE RESOURCES**Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com. About meDianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.