Morten Winther is a lead UX designer originally from Denmark but now in the Bay Area. He approaches design strategically and strives to ensure the future doesn't turn into a Sci-Fi dystopia. Morten's worked as a UX consultant and collaborated with organizations like Amazon, Absolut Vodka, and the Danish government, and he's currently shaping the future of mobility at Volkswagen Group Innovation.In this episode, we talked about:Things to consider to become a sustainable lead design companyResearch and Development designMorten’s role in VW Group Innovation Center CaliforniaCreating bold new ideas - sort of mobility and automotive for the Volkswagen, Audi, Bentley, Lamborghini, Bugatti and Porsche brands.Voice designCreative confidence & imposter syndromeMorten’s mentorship life at ADPlistWhat is a good design?And MUCH MORE!Links and Resources:https://www.linkedin.com/in/mowinther/https://mortenwinther.dk/Best Interface is No Interface - https://amzn.to/3F19IdjErika Hall, Mule Design: https://muledesign.com/blog