On #wayofproduct this week, Curt Schreiber, Chief Creative Officer of VSA, takes us on a deep dive into the world of multi-stakeholder design, sharing his vast experience and insights on creating purpose-driven organizations that deliver value to every stakeholder involved.

Here's what we're unpacking:

⭐ Curt's perspective on Apple as a benchmark for multi-stakeholder design and how they've successfully integrated their mission with profitability and environmental sustainability.
⭐ The importance of designing for multiple stakeholders and how this approach has evolved from Curt's early days in annual report design to current global strategies.
⭐ The role of systems thinking in business and design, considering the broader ecosystem in which they operate.
⭐ Insights from Curt's collaboration with Yale's stakeholder innovation and management program and how businesses are rethinking their approaches to stakeholder engagement.
⭐ Reflections on the dynamic between solving big global issues and addressing immediate, smaller challenges, and how this impacts long-term value creation.

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Who is Curt Schreiber?

Curt Schreiber is not just a designer; he's a visionary thinker who has been shaping the world of design for over four decades. As the Chief Creative Officer at VSA, Curt has steered the firm through evolving landscapes, always with an eye on how design impacts and is influenced by various stakeholders. His work is not just about aesthetics but about creating meaningful connections and driving innovation.

For more of Curt's profound insights and to understand the future of multi-stakeholder design, check out the episode and don't forget to subscribe to The Way of Product for more enlightening conversations.

#MultiStakeholderDesign
#PurposeDrivenOrganization
#InnovativeThinking
#WayOfProduct
#BusinessStrategy

Connect with Curt: https://www.linkedin.com/in/curtschreiber/

00:00 The Success of Apple in Multi-Stakeholder Design
01:33 Conversation with Kurt Schreiber
02:45 Introduction to the Podcast
03:45 Interview with Kurt Schreiber
04:40 Discussion on Stakeholder Management
05:11 Insights from Yale Business School
12:11 Discussion on Electric Vehicles
16:18 Apple's Approach to Multi-Stakeholder Design
17:56 Discussion on Organizational Structure
21:52 Challenges in Identifying the User
23:52 Reflections on Steve Jobs and Apple's Brand
25:21 Unpacking the Concept of Brand
25:44 The Role of a CEO in Upholding a Brand's Enduring Idea
27:16 Intermission: A Special Request for Podcast Subscribers
27:56 Exploring Successful Companies and Their Brands
28:53 The Evolution of IBM's Brand
42:57 The Importance of Systems Thinking in Design
43:53 Closing Remarks and Recommendations
46:15 Post-Show Announcements and Offers