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The Game of Product, Choosing How You Play It, and Resolving the Creative Tension Between PM and Design w/ Derlen Chiu, VP of Product at April EP 106

The Game of Product, Choosing How You Play It, and Resolving the Creative Tension Between PM and Design w/ Derlen Chiu, VP of Product at April EP 106

FromThe Way of Product with Caden Damiano


The Game of Product, Choosing How You Play It, and Resolving the Creative Tension Between PM and Design w/ Derlen Chiu, VP of Product at April EP 106

FromThe Way of Product with Caden Damiano

ratings:
Length:
43 minutes
Released:
Jan 1, 2024
Format:
Podcast episode

Description

Who drives the product team? It shouldn't always be the Product Manager.
On #wayofproduct this week, Derlen Chiu shares his perspective on resolving the creative tension between cross-functional team members.

It's no secret that PM and PD have an industry-wide tension. We break that down in this episode.
Highlights include:
⭐ Why focusing too much on the job title blocks good work, especially in a startup, and why Derlen doesn't enforce "staying in your lane" with his team.
⭐ How to decide when PM, PD, and Engineering should take the driver's seat in a project.
⭐ How Dungeons and Dragons is a great metaphor for a well-balanced team. Trust me; it will make sense when you listen to it.
⭐ Derlens Take on Developing a Product Strategy by Thinking in Games.
Plus, much more!
Listen to Derlen's Interview on...
? Apple Podcasts - https://lnkd.in/ghs99F-G
? Spotify - https://lnkd.in/g2YU_eX4
? Google Podcasts - https://lnkd.in/gaXS6i_4
? Audible - https://lnkd.in/gy5EWw-r
?  Watch clips on YouTube - https://lnkd.in/g-UVCNrN
? Watch Episode Clips on TikTok - https://lnkd.in/gaEgR-ws
? Watch Episode Clips on X - https://lnkd.in/gSTC5SRU
? Follow me on Instagram - https://lnkd.in/gEzmaFS4
Who is Derlen Chiu?
Derlen is a VP of Product at April, a tax software made for accounting agencies but designed to provide an amazing end-customer experience.
Before April, Derlen was part of the financial services industry, where he eventually began working in products at places like Plaid!
Interesting Fact: He also maintains a 14-year-old blog on the soccer business at TheSoccerCEO.com!
Don't forget to subscribe to the LinkedIn page The Way of Product | A Podcast on Product Team Collaboration for clips, new releases, and updates!

Connect with Derlen: https://www.linkedin.com/in/derlen/
Follow April: https://www.linkedin.com/company/apriltax/

02:04 Guest's Journey from Finance to Tech
04:30 Understanding the Role of Product Management
07:54 The Importance of Defining the Game in Product Management
10:21 The Role of Strategy in Product Management
18:20 Resolving Creative Tension in Product Teams
20:03 Incorporating Subject Matter Experts in Product Design
22:28 Practical Example: Automating Payments in Agriculture
23:25 The Role of Product Managers
23:57 Driving the Tax Filing Product
24:55 Balancing Roles in Product Development
25:18 Switching Drivers in Product Management
26:04 The Game Metaphor in Product Management
26:34 Understanding the Role in the Game
26:38 Tracking Product Development
27:57 The Role of Design in Product Success
28:47 The Marty Cagan Model 
29:31 Understanding When to Drive as a Designer
31:13 The Game of Product Management
31:58 The Challenge of Entering the Tax Market
32:44 The Strategic Challenge in Product Design
33:46 The Role of User Experience in Product Success
38:00 The Importance of Building Relationships in Agriculture
42:04 Closing Thoughts on Product and Design Partnership
42:49 Final Words and Sign Off
Released:
Jan 1, 2024
Format:
Podcast episode

Titles in the series (100)

This podcast has one mission: Help product designers generate massive value for their clients, their companies and themselves so they can do the work they enjoy the most. We know design is valuable, but how can you unlock the true value of design in your work? This show interviews product designers from places like Google, Domo, IBM, Intuit, and Uber to find out what makes a valuable product designer and how you can be one as well.