35 min listen
Before you Invest in Tools, Heed this Advice From Pendo’s CEO
Before you Invest in Tools, Heed this Advice From Pendo’s CEO
ratings:
Length:
54 minutes
Released:
Sep 25, 2023
Format:
Podcast episode
Description
According to Todd Olson, Pendo’s founder and CEO, ‘the market isn’t just receptive to AI, it’s demanding it!’ So in this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr dive deep with Todd, to better understand what this and other changes in the world of product, marketing, and growth will mean for businesses.
Pendo helps companies accelerate how they build and launch products that customers actually want by combining the power of analytics tools with messaging and customer experience features. For Product-Led Growth companies, this can be quite powerful as it helps teams intelligently use analytics to understand and drive specific valuable behaviors.
In this spirited and fun conversation, we get a sense of Todd’s approach and philosophy, and how that has helped drive Pendo’s international growth over the past 10 years. From the outset, the company was focused on improving customer experiences in software, but in the past few years, they have been able to accelerate that mission by investing in machine learning.
Todd says it’s really important to understand that the “mindset drives the tech,” not the other way around, and he’s built a culture to support that. Just as with our last podcast episode with the VP of EMEA from Moloco, Todd is laser-focused on building enthusiasm around outcomes from technology, not on the technology itself.
He says teams have a tendency to celebrate when they ship software, but really the celebration should start when the desired outcome is achieved. It’s this kind of candid and thoughtful growt-minded thinking that made for a great discussion and undoubtedly has been foundational to Pendo’s success thus far.
So jump in! And thanks for listening to the Breakout Growth Podcast. Don’t forget, to watch us and subscribe on Youtube: https://www.youtube.com/channel/UC-K_CY4-IrZ_auEIs0j97zA/featured
We discussed:
* Building Pendo with a mission to improve experiences in software (06:10)
* Speed of innovation is important, but we have to balance change (13:22)
* What AI means for businesses and how to embrace it (18:14)
* Marketing and product’s relationship to data has changed at a different pace (22:00)
* In the future, every PM is thinking about growth (37:31)
* Smarter and more efficient: the impact of a down economy (47:58)
And much, much, more . . .
Pendo helps companies accelerate how they build and launch products that customers actually want by combining the power of analytics tools with messaging and customer experience features. For Product-Led Growth companies, this can be quite powerful as it helps teams intelligently use analytics to understand and drive specific valuable behaviors.
In this spirited and fun conversation, we get a sense of Todd’s approach and philosophy, and how that has helped drive Pendo’s international growth over the past 10 years. From the outset, the company was focused on improving customer experiences in software, but in the past few years, they have been able to accelerate that mission by investing in machine learning.
Todd says it’s really important to understand that the “mindset drives the tech,” not the other way around, and he’s built a culture to support that. Just as with our last podcast episode with the VP of EMEA from Moloco, Todd is laser-focused on building enthusiasm around outcomes from technology, not on the technology itself.
He says teams have a tendency to celebrate when they ship software, but really the celebration should start when the desired outcome is achieved. It’s this kind of candid and thoughtful growt-minded thinking that made for a great discussion and undoubtedly has been foundational to Pendo’s success thus far.
So jump in! And thanks for listening to the Breakout Growth Podcast. Don’t forget, to watch us and subscribe on Youtube: https://www.youtube.com/channel/UC-K_CY4-IrZ_auEIs0j97zA/featured
We discussed:
* Building Pendo with a mission to improve experiences in software (06:10)
* Speed of innovation is important, but we have to balance change (13:22)
* What AI means for businesses and how to embrace it (18:14)
* Marketing and product’s relationship to data has changed at a different pace (22:00)
* In the future, every PM is thinking about growth (37:31)
* Smarter and more efficient: the impact of a down economy (47:58)
And much, much, more . . .
Released:
Sep 25, 2023
Format:
Podcast episode
Titles in the series (92)
Viral B2B Growth for Miro’s Freemium Collaborative Whiteboards: In this episode of The Breakout Growth Podcast, Sean Ellis interviews Yuliya Malysh, Head of Growth and Self Serve Business at Miro, a B2C2B collaborative whiteboarding solution. Miro was founded in Russia and its viral breakout growth helped attract a $25M investment led by Accel Partners, a top Silicon Valley VC firm. In the interview, Yulia shares her insights into what is driving this breakout growth. She covers a broad range of topics including: How her team is organized The process that her team follows to accelerate growth How her team fits into the broader organization Steps the company took to unlock viral growth such as moving from a free trial model to a freemium plan Yuliya’s strong data background is an important part of her success as head of growth. She explains that data is key to identifying large opportunities for growth, informing hypotheses and generating effective ideas for further accelerating g by The Breakout Growth Podcast