35 min listen
TripActions: How this B2B Travel Unicorn Reached $4B+ Valuation in Only Four Years
TripActions: How this B2B Travel Unicorn Reached $4B+ Valuation in Only Four Years
ratings:
Length:
41 minutes
Released:
Jan 16, 2020
Format:
Podcast episode
Description
In this episode of The Breakout Growth Podcast, Sean Ellis interviews Meagen Eisenberg, CMO at TripActions, a mobile-first corporate travel platform that has quickly achieved a $4B valuation. In the 10 months since Meagen joined the company, the overall team size has tripled from a few hundred employees to over 1000.
In the interview, Meagan shares her insights into what is driving this breakout growth. She covers a broad range of topics including:
How her team is organized
The process that her team follows to accelerate growth
How her team fits into the broader organization
What the company does to drive cross-functional alignment and ensure that everyone is “rowing in the same direction”
Meagen credits a lot of the growth to strong product/market fit in the $1.5 trillion corporate travel market. She explains that TripActions delivers on a powerful value proposition for both businesses and their traveling employees. For businesses, TripActions helps drive significant savings, reaching up to 34% of their total travel budget (the second largest controllable expense in businesses). But where TripActions really shines is their ability to help improve the actual traveler experience. Travelers get 24x7 365 travel agents to help them ensure their travel goes smoothly.
See detailed TripActions growth study at https://growthhackers.com/growth-studies
Learn more about Meagen Eisenberg here: https://www.linkedin.com/in/meageneisenberg/
Learn more about TripActions here: https://tripactions.com/
Learn more about Sean Ellis at www.SeanEllis.me
In the interview, Meagan shares her insights into what is driving this breakout growth. She covers a broad range of topics including:
How her team is organized
The process that her team follows to accelerate growth
How her team fits into the broader organization
What the company does to drive cross-functional alignment and ensure that everyone is “rowing in the same direction”
Meagen credits a lot of the growth to strong product/market fit in the $1.5 trillion corporate travel market. She explains that TripActions delivers on a powerful value proposition for both businesses and their traveling employees. For businesses, TripActions helps drive significant savings, reaching up to 34% of their total travel budget (the second largest controllable expense in businesses). But where TripActions really shines is their ability to help improve the actual traveler experience. Travelers get 24x7 365 travel agents to help them ensure their travel goes smoothly.
See detailed TripActions growth study at https://growthhackers.com/growth-studies
Learn more about Meagen Eisenberg here: https://www.linkedin.com/in/meageneisenberg/
Learn more about TripActions here: https://tripactions.com/
Learn more about Sean Ellis at www.SeanEllis.me
Released:
Jan 16, 2020
Format:
Podcast episode
Titles in the series (92)
Viral B2B Growth for Miro’s Freemium Collaborative Whiteboards: In this episode of The Breakout Growth Podcast, Sean Ellis interviews Yuliya Malysh, Head of Growth and Self Serve Business at Miro, a B2C2B collaborative whiteboarding solution. Miro was founded in Russia and its viral breakout growth helped attract a $25M investment led by Accel Partners, a top Silicon Valley VC firm. In the interview, Yulia shares her insights into what is driving this breakout growth. She covers a broad range of topics including: How her team is organized The process that her team follows to accelerate growth How her team fits into the broader organization Steps the company took to unlock viral growth such as moving from a free trial model to a freemium plan Yuliya’s strong data background is an important part of her success as head of growth. She explains that data is key to identifying large opportunities for growth, informing hypotheses and generating effective ideas for further accelerating g by The Breakout Growth Podcast