51 min listen
Growth Snack: Finding Your First Growth Channel
Growth Snack: Finding Your First Growth Channel
ratings:
Length:
9 minutes
Released:
Aug 17, 2022
Format:
Podcast episode
Description
How do you find your first growth channel and is that what you should be thinking about today? That’s the topic of this week’s Growth Snack: The Breakout Growth Podcast Short with Sean Ellis and Ethan Garr. We dive into common mistakes startups make in searching for that first scalable channel, and offer some practical advice to help you make good decisions along the way.
We also mention a couple of resources you might want to check out:
* “Traction,” a book by DuckDuckGo Founder, Gabriel Weinberg offers a framework for identifying and testing potential channels.
* The First1000, (https://thefirst1000.substack.com/) offers inspiration on how to get early customers.
* "Do Things That Don't Scale" (http://paulgraham.com/ds.html) Paul Graham's famous article emphasizing the importance of validating Product/Market Fit before looking for a scalable growth channel.
So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth success in your business.
We discussed:
* First growth channel mistakes Sean and Ethan see companies make (00:18)
* Why for some businesses certain channels need to be thought about early (02:24)
* Frameworks and resources for finding your first growth channel (05:01)
* You will need to experiment! (06:17)
We also mention a couple of resources you might want to check out:
* “Traction,” a book by DuckDuckGo Founder, Gabriel Weinberg offers a framework for identifying and testing potential channels.
* The First1000, (https://thefirst1000.substack.com/) offers inspiration on how to get early customers.
* "Do Things That Don't Scale" (http://paulgraham.com/ds.html) Paul Graham's famous article emphasizing the importance of validating Product/Market Fit before looking for a scalable growth channel.
So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth success in your business.
We discussed:
* First growth channel mistakes Sean and Ethan see companies make (00:18)
* Why for some businesses certain channels need to be thought about early (02:24)
* Frameworks and resources for finding your first growth channel (05:01)
* You will need to experiment! (06:17)
Released:
Aug 17, 2022
Format:
Podcast episode
Titles in the series (92)
B2B Platform Growth: How 3D Hubs Connects Engineers to a Global Network of On-Demand Manufacturers: In this episode of The Breakout Growth Podcast, Sean Ellis interviews Ferdinand Goetzen, Director of Marketing and Growth at 3D Hubs, a B2B platform that connects engineers to a global network of on-demand manufacturers. 3D Hubs was founded in Amsterdam in 2013 and since that time the platform has helped engineers produce more than 4 million parts. In the interview, Ferdinand shares his insights into what is driving 3D Hubs’ breakout growth. He covers a broad range of topics including: Why the $12 trillion manufacturing market was ripe for disruption How 3D Hubs offers an amazing aha moment when a new project can be priced in seconds compared to the weeks it takes via alternative solutions Ferdinand’s top priority tasks when he joined the team six months ago The process that 3D Hubs follows to accelerate growth How the 3D Hubs marketing and growth team fits into the broader organizati by The Breakout Growth Podcast