51 min listen
Growth Snack: Can you win with a “me too” product?
Growth Snack: Can you win with a “me too” product?
ratings:
Length:
10 minutes
Released:
May 11, 2022
Format:
Podcast episode
Description
Is differentiation always important? If you are trying to grow, Sean Ellis and Ethan Garr, say it absolutely is, but it is not just about offering unique features. That’s the topic of this week’s Growth Snack: The Breakout Growth Podcast Short. Learn why it iscrucial to understand what the must-have experience looks like through the eyes of your customers, and why that is important in helping you to differentiate your business even in a crowded market.
You might be surprised as you learn how Sean approached differentiation when he was interim head of growth at Dropbox. Or, you might find some inspiration as Ethan describes a company he is working with now that is launching a new product that will compete against products that solve the same problem for customers. Perhaps this will get you thinking about new questions to ask your customers to better distinguish your offerings.
Either way, we think you will enjoy it! So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth.
We discussed:
* The hot market trap; why copycats struggle to grow (01:03)
* Differentiation is not just about nifty features or lower pricing (01:51)
* What do customers see as unique? A lesson from Dropbox (03:41)
* Why you should never assume fit transfers across products (05:24)
* Fast-followers and other takeaways (07:21)
You might be surprised as you learn how Sean approached differentiation when he was interim head of growth at Dropbox. Or, you might find some inspiration as Ethan describes a company he is working with now that is launching a new product that will compete against products that solve the same problem for customers. Perhaps this will get you thinking about new questions to ask your customers to better distinguish your offerings.
Either way, we think you will enjoy it! So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth.
We discussed:
* The hot market trap; why copycats struggle to grow (01:03)
* Differentiation is not just about nifty features or lower pricing (01:51)
* What do customers see as unique? A lesson from Dropbox (03:41)
* Why you should never assume fit transfers across products (05:24)
* Fast-followers and other takeaways (07:21)
Released:
May 11, 2022
Format:
Podcast episode
Titles in the series (92)
B2B Platform Growth: How 3D Hubs Connects Engineers to a Global Network of On-Demand Manufacturers: In this episode of The Breakout Growth Podcast, Sean Ellis interviews Ferdinand Goetzen, Director of Marketing and Growth at 3D Hubs, a B2B platform that connects engineers to a global network of on-demand manufacturers. 3D Hubs was founded in Amsterdam in 2013 and since that time the platform has helped engineers produce more than 4 million parts. In the interview, Ferdinand shares his insights into what is driving 3D Hubs’ breakout growth. He covers a broad range of topics including: Why the $12 trillion manufacturing market was ripe for disruption How 3D Hubs offers an amazing aha moment when a new project can be priced in seconds compared to the weeks it takes via alternative solutions Ferdinand’s top priority tasks when he joined the team six months ago The process that 3D Hubs follows to accelerate growth How the 3D Hubs marketing and growth team fits into the broader organizati by The Breakout Growth Podcast