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Brynn Putnam, CEO of Mirror, on Launching a Breakout Growth Smart Hardware Device for Fitness

Brynn Putnam, CEO of Mirror, on Launching a Breakout Growth Smart Hardware Device for Fitness

FromThe Breakout Growth Podcast


Brynn Putnam, CEO of Mirror, on Launching a Breakout Growth Smart Hardware Device for Fitness

FromThe Breakout Growth Podcast

ratings:
Length:
41 minutes
Released:
Mar 12, 2020
Format:
Podcast episode

Description

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Brynn Putnam, CEO of Mirror, a smart fitness hardware and subscription service for better at-home workouts. The product is essentially an elegant mirror that is also a personal fitness studio with content ranging from on-demand cardio classes to boxing and yoga. An important part of their value proposition is that unlike most exercise equipment, the Mirror takes up very little floor space.  
While common startup wisdom today touts that you should launch early with an MVP version of your product, the Mirror team wanted to ensure that they launched with a very polished product that could deliver a great experience. They also focused a lot of effort and marketing dollars to build trust in the Mirror brand.  
In the interview, Brynn explains

How her team builds desire for this cool product
The role of social proof in building trust
How celebrities were an important part of building initial interest
How rewarding experiences feed the referral loop 

Learn more about CEO Brynn Putnam at https://www.linkedin.com/in/brynn-jinnett-putnam-1311938/
Learn more about Sean Ellis at www.SeanEllis.me
Released:
Mar 12, 2020
Format:
Podcast episode

Titles in the series (92)

Sean Ellis and Ethan Garr interview CEOs and product, growth and marketing leaders from the world's fastest-growing companies so that you can learn from them how to take your growth to the next level. Sean and Ethan draw on decades of experience growing breakout success companies and products including Dropbox, Robokiller, LogMeIn, Eventbrite, Lookout and Uproar to ask the right questions.