45 min listen
Growth Snack: How to Create Passionate Referral Customers
Growth Snack: How to Create Passionate Referral Customers
ratings:
Length:
9 minutes
Released:
Apr 26, 2022
Format:
Podcast episode
Description
If you want to generate more raving fans for your business build a machine to understand what drives some of your users from awareness to white-hot enthusiasm. That is the theme of this week’s Growth Snack: The Breakout Growth Podcast Short with Sean Ellis and Ethan Garr. The ”Perfect Customer Loop” is a way to visualize the journey that evangelizer-customers follow as they try, use, and fall in love with your product.
In our last Growth Snack, we talked about the trap companies often fall into when they achieve product/market fit but fail to understand it deeply enough to operationalize growth effectively. This conversation builds on that and will help you avoid that mistake while tapping into the emotions that drive users to your product’s must-have experience.
So jump in with us, and in less than 10 minutes you will learn how The Perfect Customer Loop can help you accelerate growth.
We discussed:
* “The Perfect Customer Loop”, a tool for dialing-in product/market fit (00:34)
* The value of visualizing retention and referral in action (02:56)
* How teams win with this exercise (04:03)
* Leveraging the learnings to improve speed-to-value (05:23)
* Warning; don’t fall into this trap (05:41)
In our last Growth Snack, we talked about the trap companies often fall into when they achieve product/market fit but fail to understand it deeply enough to operationalize growth effectively. This conversation builds on that and will help you avoid that mistake while tapping into the emotions that drive users to your product’s must-have experience.
So jump in with us, and in less than 10 minutes you will learn how The Perfect Customer Loop can help you accelerate growth.
We discussed:
* “The Perfect Customer Loop”, a tool for dialing-in product/market fit (00:34)
* The value of visualizing retention and referral in action (02:56)
* How teams win with this exercise (04:03)
* Leveraging the learnings to improve speed-to-value (05:23)
* Warning; don’t fall into this trap (05:41)
Released:
Apr 26, 2022
Format:
Podcast episode
Titles in the series (92)
Explosive marketplace growth: GenM CEO, Moe Abbas, shares how they built a rapidly expanding two-sided marketplace that connects apprentices to real-world job experiences: In this episode of The Breakout Growth Podcast, Sean Ellis interviews Moe Abbas, CEO of GenM, a marketplace for digital marketing apprenticeships that has attracted over 60,000 students and 30,000 businesses in its first 2 years of business. Sean’s goal with this interview is to understand what is truly driving breakout growth success for GenM’s marketplace. GenM’s growth starts with strong product/market fit and a worthy mission of fixing the broken internship model. Their solution connects students with businesses for digital marketing apprenticeships. The language of “apprenticeships” is an intentional departure from the more traditional language of internships. But the solution goes beyond language to actually require that new businesses sign a commitment to true mentorship and teaching for students. GenM comp by The Breakout Growth Podcast