35 min listen
Growth Snack: Move from growth chaos to control
Growth Snack: Move from growth chaos to control
ratings:
Length:
7 minutes
Released:
Jun 21, 2022
Format:
Podcast episode
Description
Growth isn’t about doing everything, it’s about doing the right things. That’s the topic of this week’s Growth Snack: The Breakout Growth Podcast Short. This concept came into sharp focus for Sean Ellis and Ethan Garr when they spoke with Charlie Cole, the CEO who has led the turnaround of FTD Flowers (full episode next week). A standout learning from that discussion is that startups and turnarounds often make the same crucial mistake: they try to do everything all at once.
So where should you point your relentless focus? And what is the order of operations that prevents you from simply throwing spaghetti against the wall to see what sticks? In this episode, we look to answer these questions as we dive into the importance of getting the right people to the right experiences with qualitative and quantitative learnings, and more.
So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth success in your business.
We discussed:
* Even the best leaders will try to do too much all at once (00:45)
* The order of operations matters; slow down and focus (01:15)
* Don’t let the pressure to hit numbers force poor execution (02:00)
* Growth isn’t just about channels, focus on core customer challenges (03:13)
* Get the right customers to the right experiences (03:45)
So where should you point your relentless focus? And what is the order of operations that prevents you from simply throwing spaghetti against the wall to see what sticks? In this episode, we look to answer these questions as we dive into the importance of getting the right people to the right experiences with qualitative and quantitative learnings, and more.
So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth success in your business.
We discussed:
* Even the best leaders will try to do too much all at once (00:45)
* The order of operations matters; slow down and focus (01:15)
* Don’t let the pressure to hit numbers force poor execution (02:00)
* Growth isn’t just about channels, focus on core customer challenges (03:13)
* Get the right customers to the right experiences (03:45)
Released:
Jun 21, 2022
Format:
Podcast episode
Titles in the series (92)
Viral B2B Growth for Miro’s Freemium Collaborative Whiteboards: In this episode of The Breakout Growth Podcast, Sean Ellis interviews Yuliya Malysh, Head of Growth and Self Serve Business at Miro, a B2C2B collaborative whiteboarding solution. Miro was founded in Russia and its viral breakout growth helped attract a $25M investment led by Accel Partners, a top Silicon Valley VC firm. In the interview, Yulia shares her insights into what is driving this breakout growth. She covers a broad range of topics including: How her team is organized The process that her team follows to accelerate growth How her team fits into the broader organization Steps the company took to unlock viral growth such as moving from a free trial model to a freemium plan Yuliya’s strong data background is an important part of her success as head of growth. She explains that data is key to identifying large opportunities for growth, informing hypotheses and generating effective ideas for further accelerating g by The Breakout Growth Podcast