36 min listen
What's Helping Valuer Decrease the Sales Cycle for Enterprise B2B Clients of Its Match Making Platform
What's Helping Valuer Decrease the Sales Cycle for Enterprise B2B Clients of Its Match Making Platform
ratings:
Length:
55 minutes
Released:
Dec 12, 2019
Format:
Podcast episode
Description
In this episode of The Breakout Growth Podcast, Sean Ellis interviews Dennis Poulsen, CEO of Valuer, along with their CMO, Taylor Ryan. Valuer helps major enterprises tap into startup innovation strengths via their AI-powered matchmaking platform.
Sean’s goal with this interview is to understand what is truly driving breakout growth success for Valuer. Since launching in early 2018, the Demark based business has scaled rapidly due to a surprisingly short sales cycle and an effective lead gen program.
In the interview, we explore the problem that Dennis and his cofounders originally set out to solve, how they were able to build initial traction for the platform and when they had enough validation to aggressively start scaling.
We also analyzed today’s growth engine which starts with aggressive customer acquisition. Most new sales leads are generated via content marketing that aims to increase awareness among enterprises that startups can help solve their digital transformation and corporate innovation challenges. This content marketing has helped valuer achieve strong organic search traffic.
The Valuer team works to convert web traffic to qualified sales leads by optimizing site content such as case studies and reducing friction to completing the demo request forms. They are able to capture additional leads for outbound sales calls by analyzing IP addresses of the businesses that visit their website without completing a lead gen form.
Once leads are generated, the sales team works to quickly arrange a demo of how the platform works. Given that Valuer sales efforts are focused on large enterprises, the sales cycle is surprisingly short, typically ranging from a couple of weeks to a couple of months.
All of these elements of the growth engine ultimately are working to increase the number of synergistic matches between startups and large enterprises.
Learn more about Valuer at Valuer.ai
Learn more about CEO Dennis Poulsen here: https://www.linkedin.com/in/dennisjuulpoulsen/
Learn more about CMO Taylor Ryan here: https://www.linkedin.com/in/taylorryan/
Sean’s goal with this interview is to understand what is truly driving breakout growth success for Valuer. Since launching in early 2018, the Demark based business has scaled rapidly due to a surprisingly short sales cycle and an effective lead gen program.
In the interview, we explore the problem that Dennis and his cofounders originally set out to solve, how they were able to build initial traction for the platform and when they had enough validation to aggressively start scaling.
We also analyzed today’s growth engine which starts with aggressive customer acquisition. Most new sales leads are generated via content marketing that aims to increase awareness among enterprises that startups can help solve their digital transformation and corporate innovation challenges. This content marketing has helped valuer achieve strong organic search traffic.
The Valuer team works to convert web traffic to qualified sales leads by optimizing site content such as case studies and reducing friction to completing the demo request forms. They are able to capture additional leads for outbound sales calls by analyzing IP addresses of the businesses that visit their website without completing a lead gen form.
Once leads are generated, the sales team works to quickly arrange a demo of how the platform works. Given that Valuer sales efforts are focused on large enterprises, the sales cycle is surprisingly short, typically ranging from a couple of weeks to a couple of months.
All of these elements of the growth engine ultimately are working to increase the number of synergistic matches between startups and large enterprises.
Learn more about Valuer at Valuer.ai
Learn more about CEO Dennis Poulsen here: https://www.linkedin.com/in/dennisjuulpoulsen/
Learn more about CMO Taylor Ryan here: https://www.linkedin.com/in/taylorryan/
Released:
Dec 12, 2019
Format:
Podcast episode
Titles in the series (92)
Lola.com CEO, Mike Volpe, shares how he is aligning his team to disrupt the $1.3 trillion business travel market: In this episode of The Breakout Growth Podcast, Sean Ellis interviews Mike Volpe, CEO of Lola.com, a SaaS platform disrupting the $1.3 trillion business travel market. As the former CMO at Hubspot, Mike provides an interesting perspective on growth since he now oversees all of the key growth levers in the business. Initially, Lola wasn't focused on the B2B market. The founder previously helped build Kayak.com so he has a strong background in the consumer travel space. But by studying their early passionate customers the Lola team realized their product was resonating most with business travelers. Given Mike’s background growing B2B SaaS companies, he was an ideal CEO to recruit to help lead the company into this opportunity. Mike credits Lola’s rapid growth to having a fantastic product serving a very large market. Lola provides value to both travel managers and road w by The Breakout Growth Podcast