Running a marketing agency is hard. Running one remotely across several time zones? Even harder.So how do you keep a distributed team aligned, motivated, and growing together?In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accelerated Aimtal’s growth over the past 5 years.Janet shares how Aimtal has doubled its team and revenue each year through an intentional focus on talent, culture, and streamlined operations.Episode Insights:
Implementing clear processes and documentation enabled Aimtal to effectively manage a distributed team across 7 time zones
Hosting immersive annual retreats reconnects their remote team and aligns everyone on vision and goals
How Aimtal structures retreats to maximize bonding and alignment
Focusing on talent, values, and culture fit over geography gives Aimtal access to the best talent globally
The importance of intention in building a thriving remote agency and team
Relying on tools like Rippling to streamline operations and free up bandwidth as they scale
Leading with transparency and vulnerability as keys to remote team success
Resources Mentioned:
Rippling - For HR/IT management
Guru - Knowledge base software
TravelPerk - Travel management platform
Anthropic - AI assistant tool
Whether you're building a remote agency or colocated team, Janet offers fantastic insights into leading with intention, investing in processes and culture, and scaling successfully.? Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot