William Ferreira is the founder of Social Buff, a full-service digital agency that builds and scales direct-to-consumer (DTC) e-commerce brands. Since its launch in 2019, the business has taken countless companies to multi-million pounds in revenue.In this episode, William and Gray discussed the tools and strategies Social Buff uses to operate efficiently while providing high-impact results, including a focus on metrics, process, and hiring the right talent.In this episode, you'll learn:
Overview of Social Buff and their growth over the past few years
The key marketing channels Social Buff focuses on
The sales process and how Social Buff finds and onboards new clients
Tips for effective cold email outreach and positioning your agency
How Social Buff competes against larger agencies and freelancers
Identifying the point where e-commerce brands make the transition to hiring an agency like Social Buff
The tools that power Social Buff’s operations
The most important tips William would offer to other agency owners
How Social Buff tracks metrics and KPIs to evaluate the health and performance of their business
Presenting Sponsor: ZenPilotIf you're an agency owner or leader looking to level up your operations and maximize your team's potential, then we have the perfect solution for you.ZenPilot knows that you are tired of wasting time on trial and error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.So, what are you waiting for?Go to zenpilot.com to learn more.Resources mentioned in this episode:
SocialBuff's Website
William Ferreira's LinkedIn
Gray MacKenzie's LinkedIn
ClickUp's Website