29 min listen
Video Case Studies, Writing a Business Book, and Running a Partnership Program with Ian Garlic
FromAgency Journey
Video Case Studies, Writing a Business Book, and Running a Partnership Program with Ian Garlic
FromAgency Journey
ratings:
Length:
31 minutes
Released:
Nov 1, 2023
Format:
Podcast episode
Description
Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable.So how do you create video case studies that captivate prospects and accelerate deals?In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ian shares his proven process for producing video case studies that get results. He also talks about writing a book, starting a partnership program, and much more.Episode Insights:? Why emotional storytelling through video builds trust and shortens sales cycles? How to carve out time each week for collecting customer stories? Letting customer stories guide your overall strategy and offerings? Why leadership should always find time to review customer stories? Crafting a compelling video script focused on the client’s journey? Following a clear story framework from problem to solution? Repurposing case study content across multiple channels? Adopting a YouTube strategy focused on becoming an educational resource vs. chasing views? Writing a book to establish yourself as a thought leader? Building a tight-knit partner program community? The importance of process documentation and constant improvementResources Mentioned:? Ian's book "Video Testimonials That Land the Big Fish"? Immersion by Dr. Paul J. Zak? Snow Leopard by Category PiratesIan offers fantastic tips and frameworks any agency can apply to create video case studies that truly showcase value and drive sales.Whether you're looking to refine your case study process or get started from scratch, this episode will get your video case studies converting.? Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot
Released:
Nov 1, 2023
Format:
Podcast episode
Titles in the series (100)
John McTigue from Kuno Creative: How does someone with a background in geophysics end up as an inbound ambassador for one of the world's largest HubSpot VAR agencies? You will learn how in Episode 009 of Inbound Agency Journey! by Agency Journey