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John Azoni on Building a B2B Content Subscription Model

John Azoni on Building a B2B Content Subscription Model

FromThe Digital Agency Growth Podcast


John Azoni on Building a B2B Content Subscription Model

FromThe Digital Agency Growth Podcast

ratings:
Length:
38 minutes
Released:
Jan 25, 2023
Format:
Podcast episode

Description

Usually, we chat with agencies that have been around for a decade or more. Still, today’s guest has some really insightful information about how he’s been able to create a business that works for him and can provide the services his clients are looking for. This week, episode 166 of The Digital Agency Growth Podcast is about building a B2B Content Subscription Model! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and John Azoni share the importance of creating an offer that takes more off the client’s plate rather than adding more for them to manage. John Azoni is a content creator and video producer working specifically with colleges and universities to automate their video storytelling through student testimonial subscriptions. He believes that staying in front of your audience regularly, if not daily, is crucial to getting results from your digital marketing efforts. And yet, it’s something that so few colleges do well because they’re short on time, staff, and resources to create a steady flow of engaging video content throughout the year. His company, UNVEILD, solves this problem and helps higher ed marketing leaders fill their content calendars with compelling stories and engaging video content - every month, on autopilot, anywhere in the world, for a flat monthly fee.In this episode, Dan and John Azoni discuss the following:Deconstructing a large-scale video project into a subscription model.Lessons learned growing an agency in the pandemic.The benefits of a subscription model over a retainer model.How to find the right talent to grow your business.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JOHN AZONI:LinkedInWebsiteBookCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
Released:
Jan 25, 2023
Format:
Podcast episode

Titles in the series (100)

Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema at salesschema.com/