The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales outreach has changed, what data is important for targeting your best leads, tips for making a cold outreach feel like a warm inbound and much more! This week, episode 218 of The Digital Agency Growth Podcast is about the broken predictable revenue model and how Apollo.io approaches cold outreach in 2024.Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Matt Lincoln shares the importance of personalization in sales outreach strategies and actionable steps you can take right now to narrow down your search to the leads that are right for your business. Matt Lincoln is the Principal Product Manager at Apollo.io, the leading go-to-market (GTM) solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021. The company currently serves over 500,000 companies like Qualtrics, Customer.io, and Census, as well as millions of GTM professionals globally. Matt is a seasoned product leader who joined Apollo in July 2023 to help navigate the mysteries of deliverability through self-serve tools that deliver the right message, to the right customer, at the right time. He has over a decade of experience creating product roadmaps, aligning stakeholders, and setting the product vision at global organizations like Shopify, United Airlines, and Staples.In this episode, Dan and Matt discuss the following:The past, present, and future of sales engagement.Why the Predictable Revenue Model is broken.Google and Yahoo’s big changes that affect email deliverability.The uses of AI in sales and outreach efforts.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MATT LINCOLN:Apollo.ioX (formerly Twitter)LinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.