52 min listen
Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI
Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI
ratings:
Length:
49 minutes
Released:
Feb 16, 2022
Format:
Podcast episode
Description
On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.In this episode, you’ll learn:
Colette’s take on Apple’s ATT and its effect on marketing
Outsourcing to an outside agency vs. growing your team
Analyzing lifetime value and customer acquisition cost for long-term subscribers
How to balance your business and family life
Colette Nataf’s Links
Colette Nataf’s LinkedIn page
MileIQ
Lightning AI
Colette's maternity leave blog post
Follow us on Twitter:
David Barnard
Jacob Eiting
RevenueCat
Sub Club
Colette’s take on Apple’s ATT and its effect on marketing
Outsourcing to an outside agency vs. growing your team
Analyzing lifetime value and customer acquisition cost for long-term subscribers
How to balance your business and family life
Colette Nataf’s Links
Colette Nataf’s LinkedIn page
MileIQ
Lightning AI
Colette's maternity leave blog post
Follow us on Twitter:
David Barnard
Jacob Eiting
RevenueCat
Sub Club
Released:
Feb 16, 2022
Format:
Podcast episode
Titles in the series (89)
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