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VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App

VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App

FromSub Club by RevenueCat


VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App

FromSub Club by RevenueCat

ratings:
Length:
41 minutes
Released:
Oct 4, 2023
Format:
Podcast episode

Description

On the podcast: Spinning off a new product from secondary product market fit, the journey of getting into YC, and the give and take of raising venture capital.Top Takeaways? Ground expectations for launching a bootstrapped business — prepare for years of challenges and minimal initial revenue while adapting, learning, and growing over the long term.? Bootstrapping versus raising capital depends on you: Venture capital accelerates growth but increases accountability and responsibility, and you need to decide how you want to grow and whether you want to take that on.? The B2B success playbook is about customer retention and iterative improvement, while B2C is high-risk, high-reward. Early success is harder, so tailor your approach and expectations based on the landscape.➗ Diversification is a double-edged sword, and being a multi-product app business is still a challenge, making focus crucial. Leverage existing user data and resources to identify truly synergistic opportunities, while staying true to your core mission and expertise.? Diversified app growth means balancing cross-promotion and unique growth strategies — but not all distribution tactics translate seamlessly between apps.About Martín Siniawski?‍? Co-founder and CEO at Podcast App, a fast-growing podcast player now backed by Y Combinator (W18).? Having founded Streema with 10 million monthly users, Martín is now focused on scaling paid acquisition at Podcast App. The two apps have a combined 100 million downloads.? “My first rule of multi-product companies is to try not to become a multi-product company.”?  LinkedIn | X, formerly known as TwitterLinks & Resources‣ Check out Podcast App‣ Connect with Martín on LinkedIn‣ Connect with Martín on X, formerly known as Twitter‣ Listen to Martín on From Zero to 1MEpisode Highlights[2:37] Wandering in the desert: Bootstrapping Streema was the perfect way to learn and make mistakes.[6:10] Masochistic motivations: Getting momentum going with Podcast App came from Martín and his co-founder observing a growing trend of people moving from radio to podcasts.[10:03] Rise and fall: The first attempt to raise funding failed, thanks to a hard-nosed interview.[15:36] Interview prep round #2: The second interview at YC went much better for Martín and his co-founder with the help of hindsight from their bootstrapping experience — and a lot of thought.[17:32] How big do you want to grow?: Involving other people introduces higher stakes and more responsibility, but it can also seriously accelerate your business.[20:52] B2B vs. B2C: Martín and Jacob differentiate between the two ways of doing business.[26:09] YC interview tips: Martín dives deep into the second interview.[29:07] Winning SEO optimization: Initially focused more on ads, the Podcast App doubled down on subscriptions and recently became a multi-product company with 130,000 subscribers.[35:05] Distribution speedrun: Acquiring users has come naturally for Martín and his co-founder, and he considers distribution to be a major factor in a successfully executed vision.[37:47] CAC LTV as product-market fit indicator: Martín is focused on making it work — the bottom line is whether or not they have a viable business.
Released:
Oct 4, 2023
Format:
Podcast episode

Titles in the series (89)

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.