Quantifying Apple’s Developer Sentiment Problem — Ben Bajarin, Creative Strategies

The Next Big Opportunity in Software — Eric Crowley, GP Bullhound: Eric is an investment banker with GP Bullhound, focusing on consumer subscription software (CSS), enterprise software, and financial technology. With investments in companies ranging from Spotify to Fishbrain, and clients such as AllTrails, Partnerize, an by Sub Club by RevenueCat

52 min listen

Building a Lean Growth Machine for the World’s Largest Journaling App — Darius Mora, Reflectly: Darius Mora is the Chief Marketing Officer at Reflectly, the world’s largest journaling app. He’s been focused on ASO, free marketing, paid user acquisition, and retention for both Android and iOS apps. In this episode, you’ll hear about: (2:58) by Sub Club by RevenueCat

55 min listen

The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent by Sub Club by RevenueCat

52 min listen

Quantifying Apple’s Developer Sentiment Problem — Ben Bajarin, Creative Strategies: Our guest today is Ben Bajarin, CEO and Principal Analyst at Creative Strategies. In this episode, we'll unpack the results from Ben’s survey of over 500 iOS developers and discuss why positive developer sentiment is invaluable to platform owners. by Sub Club by RevenueCat

66 min listen

Lessons Learned From 50 Million Downloads — David Smith, Widgetsmith: David Smith is a full-time independent app developer. Since 2006, David has owned and operated a small company focusing on creating applications for the iPhone and Apple Watch. David has built many successful apps over the years. His most recent app, W by Sub Club by RevenueCat

57 min listen

Building a $100k App Business in 6 Months — Zach Shakked, Hashtag Expert: This week’s guest is Zach Shakked, an iOS developer who is incredibly transparent about his experiences building successful app businesses. In this episode, you’ll hear about: (2:28) How Hashtag Expert was born. (7:58) Reporting in Facebook ads by Sub Club by RevenueCat

45 min listen

Taking a Fitness App to Y Combinator and Beyond — Jake Mor, FitnessAI: This week, David and Jacob caught up with Jake Mor to find out how he navigated the process of building a subscription app from the ground up. Jake is the founder of FitnessAI, an app that builds personalized weight lifting plans to help people achieve th by Sub Club by RevenueCat

42 min listen

Finding Product Market Fit by Unbundling Photoshop — Matthieu Rouif, PhotoRoom: Matthieu Rouif is the Co-Founder and CEO at PhotoRoom, the app for automatically removing backgrounds and creating professional images. Matthieu began his career in apps way back in 2009, founding an app company while wrapping up grad school at Stanford. by Sub Club by RevenueCat

45 min listen

Hot Takes — The New App Store Small Business Program: Apple announced its new App Store Small business program which reduces fees from 30% to 15% for apps making less than $1m per year. We discuss the potential impact of this new program and what it means for app developers. Here's what we cover in the by Sub Club by RevenueCat

43 min listen

From Sleep Devices for NFL Athletes to a $500k ARR Subscription App — Leon Sasson, Rise Science: Our guest today is Leon Sasson, Co-Founder & CTO at Rise Science, a company dedicated to helping people overcome sleep challenges, feel better, and be more productive. by Sub Club by RevenueCat

52 min listen

How Apple’s App Tracking Transparency Affects Developers — Shamanth Rao, RocketShip HQ: Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisition Show podcast, and is the lead instructor for the Mobile Growth Lab workshop series. RocketShip HQ is a boutique growth marketing firm with 8 figures i by Sub Club by RevenueCat

48 min listen

Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit: Our guest today is Thomas Petit, an independent mobile growth consultant. Thomas began his work in the subscription app space working on the growth team at fitness app 8fit, before moving to freelance. In the last few years, Thomas has consulted with seve by Sub Club by RevenueCat

79 min listen

Performance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev Memo: In this week’s episode, we asked mobile marketing expert Eric Seufert for his take on upcoming privacy changes in iOS 14 and why the post-IDFA world presents a huge opportunity for mobile app developers. In this episode, you’ll hear about: (1:07 by Sub Club by RevenueCat

50 min listen

Introducing the Sub Club Podcast — Jacob Eiting & David Barnard: In this premiere episode, David and Jacob chat about the early days of the App Store, the birth of the subscription app business model, and what the next 20 years of personal SaaS development might look like. In this episode, you’ll hear about: by Sub Club by RevenueCat

51 min listen

Optimizing Your Subscription App for Growth — Eric Crowley, GP Bullhound: Our guest today is Eric Crowley, a tech investment banker with GP Bullhound. With investments in companies ranging from Spotify to Whoop, and clients such as AllTrails, Pinkbike, and Lingoda, GP Bullhound provides transaction advice and capital to many of by Sub Club by RevenueCat

54 min listen

Next-Level App Marketing Tips and Strategies — Alex Ross, Greg: Alex Ross is the co-founder & CEO at Gregarious, Inc. Gregarious is the company behind Greg, an app dedicated to helping people grow healthier and happier plants. Greg’s community has grown from 100 beta users in August 2020 to over 50,000 monthly active by Sub Club by RevenueCat

68 min listen

Apple’s App Store Conundrum — Ben Thompson, Stratechery: Our guest today is Ben Thompson, Author, and Founder of Stratechery. For almost a decade now, Ben has been writing and speaking about the strategy and business of technology and its impact on society. by Sub Club by RevenueCat

87 min listen

Transitioning a Free App with Millions of Users to Subscriptions — Vu Pham & Nick Robinson, Zero: Today's guests Vu Pham and Nick Robinson share their experience transitioning the world's biggest fasting app (Zero) to subscriptions, as well as their work on other popular health apps Less and Oak. In this episode, you’ll hear about: (6:07) Ze by Sub Club by RevenueCat

47 min listen

Growing an App to 1M Paid Subscribers — Ron Schneidermann, AllTrails by Sub Club by RevenueCat

52 min listen

Building an Apple Design Award-Winning Photo Editing App — Majd Taby & Jasper Hauser, Darkroom: Our guests today are Majd Taby and Jasper Hauser, co-founders of the Apple Design Award-winning app, Darkroom. In this episode, you’ll hear about: (5:00) How Darkroom was founded; iOS 8 PhotoKit. (11:19) Why Apple featured Darkroom so heavily aft by Sub Club by RevenueCat

62 min listen

Scaling Without a Marketing Budget — Mike Overell, ClassDojo by Sub Club by RevenueCat

50 min listen

Going All-In on Indie App Development — Ryan Jones, Weather Line & Flighty: Our guest today is Ryan Jones, long-time indie developer of Weather Line and Flighty. Before going full-time on his apps in 2019, Ryan spent time in operations at Apple and as Entrepreneur-in-Residence at McGarrah Jessee, a full-service product marketing by Sub Club by RevenueCat

54 min listen

Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired: On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign. Our guest today is Gessica Bicego, Chief Marketing Officer a by Sub Club by RevenueCat

39 min listen

The TikTok Marketing Playbook — Maddie Kirby, 1 Second Everyday: Maddie Kirby is currently the Senior Social Media Manager for the video journal app, 1 Second Everyday. Maddie started her social media marketing career at Ozwest. Ozwest is an exclusive distributor of Zing branded toy products and the Ozwest toy line in by Sub Club by RevenueCat

53 min listen

The 4 Foundational Frameworks of Consumer SaaS — Robbie Kellman Baxter, Peninsula Strategies: On the podcast we talk with Robbie about finding your super users, the real reasons for subscription fatigue, and why pricing isn’t as important as you might think, especially early on. Our guest today is Robbie Kellman Baxter, consultant, keynote spea by Sub Club by RevenueCat

53 min listen

Building a Community that Demands an App — Mark Kennedy & Jeff Bailey, None to Run by Sub Club by RevenueCat

56 min listen

Pioneering a New Genre of Audio App — Faye Keegan, Dipsea: Our guest today is Faye Keegan, co-founder, and CTO of Dipsea. Part technology company and part story studio, Dipsea is the first audio platform for women's sexual wellness. In this episode, you’ll hear about: (4:16) The growing popularity of au by Sub Club by RevenueCat

41 min listen

How to Thrive Despite Apple’s ATT — Eric Seufert, Mobile Dev Memo: On the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm. My guest today is Eric Seufert. Eric has deep operating experience, ha by Sub Club by RevenueCat

64 min listen

How to Pitch Your App to Tech Journalists — Ed Zitron, EZPR: Our guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-maker Skydio to game-maker PUBG to app-maker SmartNews. He has a unique approach to media relations and is by Sub Club by RevenueCat

51 min listen

Growth Tactics from the Top Apps in the App Store — Andy Carvell, Phiture: Andy Carvell is the Partner & Co-Founder of Phiture, a mobile growth agency. Here he has worked with some of the biggest apps on the App Store, including Headspace, Spotify, Triller, and VSCO. Prior to founding Phiture, Andy worked on the marketing and by Sub Club by RevenueCat

45 min listen

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Quantifying Apple’s Developer Sentiment Problem — Ben Bajarin, Creative Strategies

Quantifying Apple’s Developer Sentiment Problem — Ben Bajarin, Creative Strategies

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