In this episode, ThinkLab interviews Ryan Jenkins, Wall Street Journal best-selling author and keynote speaker, author of The Generation Z Guide and Connectable and Bobby Bonett, Executive Vice President of Digital and Strategic Growth at SANDWO Design Group, about what makes GEN Z different and how their preferences may have a “ripple up” effect across the design industry. You’ll learn what younger generations expect from brands who are trying to recruit, retain and connect with them, and how to get ahead. 
 
In this episode: 
 [8:00] Learn about why there is tension as we come to terms with GEN Z and even millennials. 
[10:00] Ryan discusses how Gen Z is approaching the job hunt and the surprising platform that they rely on the most when searching for their next career step. 
[20:00] Bobby highlights how younger generations prefer to interact with brands today, and how that will likely evolve 
  
Connect with our interviewees on LinkedIn: 
Bobby Bonett 
Ryan Jenkins 
 
To hear more from Ryan, register here for his highly anticipated 2023 Design Hackathon Keynote titled “CONNECTABLE: HOW TO RECRUIT, RETAIN, AND CONNECT WITH GEN Z” 
This season of Design Nerds Anonymous is brought to you by Mannington Commercial, THEMART, and NeoCon, companies doing big things to move the design industry forward. 
 
Design Nerds Anonymous is a proud member of the SURROUND Podcast Network. Discover more shows from SURROUND at surroundpodcasts.com. This episode of Design Nerds Anonymous was produced and edited by SANDOW Design Group, with music from Blue Dot Sessions. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, and Samantha Sager.