Does Influencer Marketing intrigue you? What do entrepreneurs need to know and understand about Generation Z (and younger generations) to connect and engage with that audience? At the 2018 Genius Network Annual Event, Joe Polish brought four amazing under-twenty influencers to his stage for a Youth Marketing Masterclass panel. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit GeniusNetwork.com/119. Here’s a glance at what you’ll learn from Connor Blakley, Jesse Kay, Madison Bregman, Ishan Goel, and JP Sears in this episode: What entrepreneurs need to know and understand about Generation Z and younger generations How to reach, market and transform your company connecting and engaging with young people Connor, Jesse, Ishan and Madison share what's working effectively now offline and online Where brands fail and go wrong when talking to young people (and what to do about it) Some of the newest ways to connect with your prospects, customers and other brands The two big differences between Generation Z and other generations How to capture the minds and hearts of an emerging demographic poised to become the world’s biggest spenders The culture formula smart businesses and brands use with young people to achieve extraordinary results Jesse, Ishan and Madison give their perspective on the future of youth marketing What brands and businesses can do to better connect with today’s young woman Turning Moments Into Movements: How to activate Generation Z and create impact in real time How to create an environment Generation Z’s are attracted to, excited about and want to be a part of What you need to do with young people in the first 60 to 80 seconds to increase consumption, engagement and community 2 misconceptions businesses have about Generation Z and how you can make your brand more useful and valuable What you can learn from Fortune 500 companies, professional athletes and celebrities to monetize and engage your digital and social audience Connor, Jesse, Ishan and Madison give their best advice for young people that want to make a difference in the world