“Brands have the potential to move humanity forward by creating new identities for human beings to step into.” Have you ever wondered how to create an incredible brand that really sticks? In this episode, Jeffrey Perlman, former CMO of Zumba and the master of branding, joins Jason Campbell on Superhumans at Work to share the key elements behind any transformational brand. Listen out for: Jeffrey’s career journey (including the creation of the fitness-superhouse - ZUMBA) Defining branding. The 3 Core Types of Brands. The key to creating your own personal brand. Bonus:  Subscribe to Mindvalley All Access to discover 30+ Mindvalley Quests – at a surprisingly low annual fee. You can also watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community here ? https://go.mindvalley.com/superhuman  Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter.