If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit GeniusNetwork.com/123. Here’s a glance at what you’ll learn from Jody Williamson in this episode: Pain Is Good: How To Use The Strongest Driver of Change To Make More Sales Why selling features and benefits is often a mistake and what to do instead Jody shares his definition of pain and the big four emotional motivators How to use the power of pain to more effectively sell your ideas, products and services Three steps for becoming more influential and getting almost anyone to take action One of the most profitable ways you can use pain to make more money AND make people’s lives better