Does Direct Mail have a place in today’s electronic world?  Brian Kurtz and Joe Polish believe a simple postcard or letter can totally transform your business.   If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit GeniusNetwork.com/118.   Here’s a glance at what you’ll learn from Joe and Brian in this episode: How a simple postcard or letter can totally transform your business One of the biggest mistakes people make with direct mail (and how to avoid it) Do THIS with your 10 best clients to differentiate yourself and your business The difference between house lists, outside lists and how to effectively mail each What internet marketers miss that causes them to leave a ton of money on the table A super simple strategy for getting A LOT of brand new customers to buy your products and services The story of how Joe went from making $2,300/month as a carpet cleaner to making $12,300/month The “41-39-20 Rule” and RFM strategy that grows your business A simple way to increase the amount of money your clients spend with you How the USPS (United States Postal Service) can become your most valuable partner The ""O-to-O-to-O” strategy you can use to increases your conversions and your cashflow Joe and Brian discuss the future of the United States Postal Service"