Joe Polish and Dean Jackson dive deep into the relationship between creativity and your definition of success. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/376. Here’s a glance at what you’ll learn from Joe and Dean in this episode:  Why we’re about to see some of the most innovative experiences and virtual gatherings online. Put your face on a sticker, stop touching your face during COVID-19, AND write million-dollar copy! Why B. Jeffrey Madoff wrote his new book “Creative Careers: Making a Living with Your Ideas". How to make more money, create greater impact, and experience more freedom using creativity. The importance of purpose, perseverance, and stories when building a sustainable business. B.R.A.N.D.: Dean shares what a brand REALLY is, the value of a brand, and how to create one. What the greatest brands do, how they capture attention, and what they do to lock in loyalty. The artistic myth of the lone genius and the firebolt AND the right-brain, left-brain myth. Why “editing” can be so powerful for leading a simpler, more connected, more enjoyable life. The first step to take when you’re building a sales funnel that attracts your ideal customer. How to define SUCCESS so it has a long-lasting positive impact on your daily joy and happiness.