On the episode, we're talking about getting away from the "great rates and service" with ; CEO at . He's on a mission to simplify digital marketing so banks, credit unions, you, the mortgage loan officer, can become digitally savvy - and grow your business. We're talking about the convergence of digital change and disruption and displacement and how do you survive and thrive in the coming shifts that are happening in the mortgage space with regards to technology. spends a lot of time working with financial institutions on mapping out their process to design the customer experience. Both from the point of lead generation, to engagement, to during the loan process and then post close. We'll talk about how you become a modern mortgage professional, integrate technology in a way that engages the user and positions you as relevant and helpful.  That's what we're going to talk about here on this episode and more. So, hope you enjoy the show. If you like so, please let us know. Leave a review. Check out links to James Robert Lay and his company, the and you'll find links to his company in the show notes at Digitalgrowth.com. Biggest takeaways you don’t want to miss and links mentioned: How Do You Become a l? What Are Consumers Expectations  In Getting a Mortgage Loan How to Design a Win-Win Customer Experience  How to Adapt to the New Rules of the Digital Consumer  Connect With James Robert Lay   If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought.