For some of us, online transactions are nerve-wracking. For others, live events are where the anxiety lies. Many businesses do perfectly well existing in one space over the other. But as technology and life become more and more integrated, shouldn’t we always be looking at how to exist in a field we’re not playing in? Before getting overwhelmed trying to navigate an unfamiliar industry, it’s important to think about your “why.” What is it that you provide your market? Why are you doing it? How can you expand your purpose to reach people in other audiences different from your own? We can learn a lot from companies like Time Out, who have transformed their iconic printed guide into a bustling market that showcases local chefs and restaurants. Pretty brilliant move, if you ask me. To break down this idea further, I’ve brought on a nationally recognized speaker on entrepreneurship, digital marketing, and social media, Rich Brooks.  Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 22 years. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. He recently co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, and has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, and many other news sources for stories on digital marketing.  To learn how to translate your virtual business into the real world and vice versa, download this episode now. THE WARRIOR OF TACT “Sometimes to win the battle you have to niche down.” - Rich Brooks Highlights - Always think of your “why” and then look at ways to extend it into other fields. Business owners are also consumers. It’s important to remember that. Spend time on your website on a mobile device to make sure you’re telling the story a mobile user wants to engage with.  SEO is all about doing your research so that you’re using the right keywords, the right lingo, for search engines to understand. Everything is more competitive: search, social, paid ads, and email marketing.  Be consistent. You have to build a runway before you can take off. Do more one on one non-scaleable outreach.  There is a difference between “personalized” and “personal.” Guest Contact - Rich's Agents of Change Website Rich's Twitter Rich's Instagram Rich's Agents of Change Podcast Rich's Book: The Lead Machine Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn Sponsor- RSM Marketing Guide- 7 Tips to Get 10X More Leads From Your Website