36 min listen
Leaders in Luxury with Special Guest Andrew Hong
Leaders in Luxury with Special Guest Andrew Hong
ratings:
Length:
41 minutes
Released:
Mar 11, 2020
Format:
Podcast episode
Description
Topics covered and questions you’ll uncover during this episode:How to create inbound relationships through contentHow is inbound marketing more of a mindset when it comes to marketing and sales?How does inbound marketing create more authentic relationships with the people who will eventually become your customer?Email marketing is very much alive - why and how?What’s the opportunity with inbound marketing?How do you position yourself as an inbound marketer and connect with contacts, prospects, past clients, current clients in a non-sales way?How do you share and educate at scale?What are the differences between outbound and inbound marketing?How do you produce a great blog?How do you create an inbound relationship?How do you create content?How do you build a strategy around content?SEO strategySocial media strategySearch engine rankings; organic trafficSocial media scheduling toolsEvergreen contentSegmentation; segment contentWhat’s a launch pad website?What is a Minimal Viable Product (MVP)?How do you structure a basic launch pad website?What are lead magnets? What are the keys to lead magnets?How to leverage your own connections?How do you put a Market Report in your own voice? How can repurpose it for your own blog content?How do you nurture previous clients and stay top of mind?What are the essential keys to producing great email newsletters for real estate?What’s the best way to produce content?What are the pros and cons in working with individual contractors versus working with a marketing agency?How does a luxury real estate agent get started?Resources from this episode: Institute for Luxury Home Marketing Tobe Agency
Released:
Mar 11, 2020
Format:
Podcast episode
Titles in the series (71)
Expanding Your Sphere of Influence with Josh Tucker: In this episode of Estate of Mind, we chat with Josh Tucker, a leading luxury real estate professional in the Charlotte, NC area. Josh went from working for NASCAR’s mechanical crews to becoming the go-to real estate resource for North Carolina’s professional athletes and other affluent buyers. The key to his surprising journey? Cultivating professional relationships. Find out why this works so well, and how to effectively nurture professional relationships in your sphere of influence. by Estate of Mind — The Art of Selling Luxury Real Estate