Topics covered and questions you’ll uncover during this episode:The 12 Week Year is about training your consciousness to be aware of how longer term goals are achieved via short term planningThe three guiding principles at play are Accountability, Commitment, and Greatness in the MomentThe five core principles discussed are Vision, Planning, Process Control, Keeping Score, and Using Time WiselyWhy time is our most valuable resource, and how we view time impacts how successful we are in achieving our goalsWhat periodization is, and what it has to do with successful business planningWhat the difference is between quarterly planning and 12-week planningHow annualized thinking creates a lack of urgency, which ultimately leads to a lack of productivityWhy success and failure should be measured on a daily basis as an indicator of whether you're on track to achieve bigger goalsWhy you need to assess where you are today, where you want to be in the future, and identify the gaps in planning that are preventing you from getting thereIf your vision doesn't make you uncomfortable, your aspirations aren't great enoughYou need to stick to a process, but be willing to alter that process in order to make progressWhat lead indicators and lag indicators are, and how they fit into your plan for successWhy planning—not time management—is the route cause of failure to meet goalsWhy reviewing plans after they've been executed is helpful for future planningLeaders want to hold others accountable but they can't; only individuals can truly hold themselves accountable for the things they choose to doAccountability is the foundational principle to high performance (i.e. taking personal ownership of goals is the first step in achieving them)When you choose what you're doing, you're in complete control of the situation—so choose appropriately in order to work towards your goalsJust because you're interested in something doesn't mean you're committed to itSuccessfully executing tasks leads to greatness in the moment, and greatness in the moment shapes our futureResources mentioned within episode:Real MarketingThe 12 Week Year on AmazonThe 12 Week Year Field Guide on AmazonInstitute Member Webinar Sign-UpNon-Institute Member Webinar Sign-Up