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Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 2) with Michael Morrison
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 2) with Michael Morrison
ratings:
Length:
38 minutes
Released:
Sep 21, 2022
Format:
Podcast episode
Description
The Importance of Properly Preparing for Luxury Real Estate Listing Appointments:What does your preparation process look like when you’re about to conduct a marketing consultation?When it comes to luxury real estate, the time and effort you put into preparing are key to securing the listing and entering into a partnership with a new client. There are a variety of tools, such as the Online Wealth Lookup (OWL) tool and WealthEngine, that can help provide you with valuable insight you can use to better prepare for the listing appointment. Throughout the process though, it’s imperative that you constantly keep in mind what the client wants, and always work within their expectations. The key here is not only to help sell their property, but to sell them on your partnership so they become a valuable part of your referral network.Topics and Questions You’ll Uncover During this Episode:What types of pre-listing materials should you send?How do you research sellers before the marketing consultation?How to manage price expectations during listing appointmentsHow to respond to commission fee pushbackResources Mentioned within Episode:Official Website - Michael MorrisonConnect with Michael Morrison on LinkedInOnline Wealth Lookup (OWL) and WealthEngineREAL MarketingBombBomb Video EmailThe Institute for Luxury Home Marketing
Released:
Sep 21, 2022
Format:
Podcast episode
Titles in the series (71)
Leaders in Luxury with Special Guest Steve Yastrow: We had the distinct privilege of hearing from Steve Yastrow, business advisor and best selling author. As a former senior Marketing Executive of Hyatt Hotels, and president of Yastrow & Co, Steve addresses how to build genuine relationships using language for your long-term real estate success. by Estate of Mind — The Art of Selling Luxury Real Estate