Topics covered and questions you’ll uncover during this episode:Why staging and styling are non-negotiable, even in a fierce seller’s marketThe difference between “staging” vs. “styling” to make a space feel more welcoming and completeHow the Ayans put their own spin on traditional staging to craft “aspirational” spaces that sellAn approach for minimizing discomfort and disruption for the client in the midst of getting their home ready for marketWhy outdoor staging is essential (especially in warmer climates)How to tell clients that their home’s appearance needs work before listing or photographyFinding “anchor points” in each home to highlight its unique selling points and create an experience for potential buyersStrategies for using the Luxury Market Report, case studies, and charitable organizations to promote and differentiate your services and expertiseResources mentioned within the episode:Supreme AuctionsThe Lifestyle CollectionThe Luxury Market ReportThe Institute for Luxury Home Marketing