Topics covered and questions you’ll uncover during this episode:Becoming a resource and confidant to clientHow you can make customers commit to youConnection of belief and actionsHow to create an impactful customer experienceUsing language and storytelling to create customer beliefsGuiding customers from their challenges to the goalWhat makes a relationship a real “We” relationship. Customer vs. Client Transaction vs. EncounterCreating real customer loyaltyTurning presentations to conversationsWhat is a conversation that really matters? How do you have genuine dialogue?Resources from this episode:Yastrow & Co. Book: Ditch the PitchBook: Brand HarmonyBook: We, the Ideal Customer Relationship