In this episode, Todd Caponi, CEO of Sales Melon LLC and author of the book "The transparency sale" shares his experience and thoughts on how to build trust with customers. Insights he shares include:

Why the future of sales is radically transparentWhat differences are there between transparency and authenticityThe biggest point of differentiation that most businesses ignoreHow to build trust with customersWhat does it look like to discover customer's empathy levelsHow to nurture conversations that seem to be focused on pricingExplore how transparency builds better buyer experiencesCan you scale trust or do we build it graduallyWhat process or framework can we follow in order to successfully build trust with customers and give them an experience they valueHow to build trust with customers at scale (or not)How to optimize the way we educate customers and future customersHow to identify areas of friction in a customer experienceand much more