In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story. Insights he shares include:

Why use podcasting as a business development strategyHow should businesses in the B2B space look at podcastingHow to use podcasts to target future customers as part of your business development strategyHow increase the visibility of your podcastHow to provide value during the podcast process to acquire the account or customerCan you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?How can you use a podcast episode to acquire similar customers or more ideal customersWhat do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a clientand much more

Discover more at https://www.sproutworth.com/podcasting-as-a-customer-acquisition-strategy/