16 min listen
78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!
78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!
ratings:
Length:
27 minutes
Released:
Dec 30, 2022
Format:
Podcast episode
Description
I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.Make sure your moves match desired outcomes.Make sure your marketing matches desired outcomes.Make your positioning and pricing match desired outcomes.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter: Twitter.com/FindTroy
Released:
Dec 30, 2022
Format:
Podcast episode
Titles in the series (100)
#JigsawPuzzle: We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we have to do is put it together piece by piece. This is strategy execution. Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth. All of these pieces together will complete the vision you so desperately want to build through your business. You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable. In stacking these strategy solutions, we'll accelerate th by iDigress with Troy Sandidge