Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business value and demand in the market. In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage.You must understand the facts and seek the truth in order to operate, market, and sell accordingly.Beyond The Episode Gems:Discover All of the Podcats on the HubSpot Podcast NetworkGet Your Tickets for INBOUNDListen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy SandidgeChris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn PostRead My Article on Social Media Pulse: AI-Powered Productivity Hacks for MarketersRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Free HubSpot Marketing Tools To Help You Grow Your Business Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyGrow Your Business Faster Using HubSpot's CRM Platform#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Need a Growth-Focused Brand Consultancy? NoMiddle.com