28 min listen
45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To S…
45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To S…
ratings:
Length:
25 minutes
Released:
Jan 30, 2022
Format:
Podcast episode
Description
This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.Please don't forget to leave a review of this podcast if it has brought you value for you and your business!Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comListen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy
Released:
Jan 30, 2022
Format:
Podcast episode
Titles in the series (100)
Ep 14. What Does It Mean To Give Value? How To Create The Perception Of Value Your Business Needs To Be Successful.: Everyone says "give value" but what does that even mean in business? First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and social benefits a customer, company receives in exchange for the price it pays for a market offering. In layman's terms, give value to get value. There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful. by iDigress with Troy Sandidge