32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.

106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor.: Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it! by iDigress with Troy Sandidge

63 min listen

105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination: Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024. by iDigress with Troy Sandidge

33 min listen

104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities!: It's no secret that most people are terrible at selling. This episode will provide you with an in-depth take on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up. by iDigress with Troy Sandidge

29 min listen

103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]: This is Part II of our Masterclass episode series on the A.I. Revolution and practicality for marketers! I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI is already and will be infused with our daily lives and how we can apply it to help grow our businesses in equitable ways. by iDigress with Troy Sandidge

29 min listen

102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]: Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress... I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore the depths of it all in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how AI is already and will be infused with our daily lives and how we can apply it to help grow our businesses in equitable ways. by iDigress with Troy Sandidge

30 min listen

101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits.: Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business? by iDigress with Troy Sandidge

26 min listen

100. Reflection On One Hundred Episode Milestone Journey + Your Body Of Work Builds Relationship Equity That Creates Opportunities: One Hundredth Episode! We made it iDigress Listeners! Thank you to everyone! by iDigress with Troy Sandidge

26 min listen

99. Every Day We Get A Fresh 24 - How To Reap A Bountiful Business In 2024: Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds. by iDigress with Troy Sandidge

29 min listen

98. Embracing The Season Of Newness: How To Build New Growth Pathways For The New Year: It's a new year. It's a new season. But will you achieve new growth? by iDigress with Troy Sandidge

27 min listen

97. Knowledge, Wisdom, Understanding, & Insights - A Masterclass On The Differences & Why It Matters For A Successful Business: Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully. by iDigress with Troy Sandidge

30 min listen

96. How To Develop Your Pricing Infrastructure & Contract Negotiations For Maximum Conversions With The Least Amount Of Resistance And Upsell Potential: Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar? Let's talk about how to navigate that part! by iDigress with Troy Sandidge

22 min listen

95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing: Your marketing sucks... respectfully. But let's talk about the reasons it may be failing you and what you can do about it. by iDigress with Troy Sandidge

19 min listen

94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro: Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth. by iDigress with Troy Sandidge

30 min listen

93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree!: Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? by iDigress with Troy Sandidge

30 min listen

92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works: Why do many business leaders expect other people to just "understand" their value in the marketplace? I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate. Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others. by iDigress with Troy Sandidge

27 min listen

91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales!: Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business value and demand in the market. You must understand the facts and seek the truth in order to operate, market, and sell accordingly. by iDigress with Troy Sandidge

30 min listen

90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability.: Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall. by iDigress with Troy Sandidge

28 min listen

89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed.: 90% of all business ideas will fail miserably. Most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. Let's discuss how to be part of the 10% that actually makes it work! by iDigress with Troy Sandidge

30 min listen

88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It: Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue. by iDigress with Troy Sandidge

26 min listen

86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1): Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode is Part One of a Two-Part conversation that pulls from a live interview webinar with Agorapulse. by iDigress with Troy Sandidge

25 min listen

87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2): Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode is Part Two of the conversation that pulls from a live interview webinar with Agorapulse. by iDigress with Troy Sandidge

25 min listen

85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.: I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. The full recording with answers from all of the panelists is in the show notes. by iDigress with Troy Sandidge

18 min listen

84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget.: Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term. by iDigress with Troy Sandidge

23 min listen

83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It.: This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made? by iDigress with Troy Sandidge

29 min listen

82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success!: We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money. by iDigress with Troy Sandidge

27 min listen

81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself!: Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode is all about challenging you to be vulnerable about who you are, where you are, who you want to be, where you want to be, and what you need to become, build, and remove to get there. by iDigress with Troy Sandidge

26 min listen

80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones.: Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. by iDigress with Troy Sandidge

26 min listen

79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!: Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year. I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater! by iDigress with Troy Sandidge

24 min listen

78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!: I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand who isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80% how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want. by iDigress with Troy Sandidge

27 min listen

77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint.: The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community. by iDigress with Troy Sandidge

30 min listen

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32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.

32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.

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