16 min listen
18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets?
18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets?
ratings:
Length:
21 minutes
Released:
Feb 18, 2021
Format:
Podcast episode
Description
On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech giants, like Apple, Uber, Cash App, were also hit, even some of the world's richest figures including Bill Gates, Elon Musk, and Jeff Bezos. Most of the tweets were quickly deleted as Twitter began an investigation, but experts say it's possibly the most significant hack that any social media platform has seen.Between two-factor authentication, password management, having a list of all the people who have access to all these different things, establishing proper protocols to protect their phones and IP address, and all this stuff. How easy, with all that being said, it is to just infiltrate. It wasn't just like a funny little tweet on someone. They were capturing Bitcoin, which is one of the most untraceable currencies today.Livestreamer and social media expert Eddie Garrison called an immediate Ask The Strategy Hacker to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comWatch Eddie Garrison's full live stream interview with me: Twitter Hacks Of Verified Social Media Accounts#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter: Twitter.com/FindTroy• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Released:
Feb 18, 2021
Format:
Podcast episode
Titles in the series (100)
#JigsawPuzzle: We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we have to do is put it together piece by piece. This is strategy execution. Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth. All of these pieces together will complete the vision you so desperately want to build through your business. You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable. In stacking these strategy solutions, we'll accelerate th by iDigress with Troy Sandidge