Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThere’s a huge difference between education-based marketing and traditional marketing. One of them will allow you to build a massive list of prospects, the other will not. One of them will allow you to create huge levels of credibility, the other will not. We dig in and break down the KEY difference between the two on this Episode of Sales Velocity TV. Don’t miss it! This subtle shift can completely change the economics of your business…IN THIS EPISODE: Here’s peak inside what we covered in Episode 37:Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it (see Diagram below).THE inside secret on cutting through the noise to grab the attention of your ideal prospect.If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.  How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility. When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode. A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies.  How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance. Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc.RESOURCES:The Ultimate Sales Machine - Chet HolmesSales Velocity - Andrew CassFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com