Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:Why lead generation should be looked at like a portfolio: with leads pouring in from multiple different sources so that you are never hostage to ONE lead source.Why steady, consistent leads are the oxygen of a business. Having predictable lead flow is essential for scaling the business.Why you need to understand and define your market: their avatars, interests, pain-points, age groups, etc. How a smart lead generation and traffic plan can help you to create your presence in the marketplace and make your prospects know you existHow to break through the initial mental barrier of your prospect, creating an exclusive and unique image of your businessHow to provide value to your leads first, to gain their credibility, eventually bringing them into your ecosystem Why the most successful businesses in the world lead with Education and Information, NOT their Products and Services - big difference!Why you need to market heavily to the Innovators and Early Adopters, in order to reach a Tipping Point, where the rest of the audience automatically starts buyingHow to deploy a “retargeting” strategy to become omni-present  The more you can humanize the front-end of your lead generation process, the easier it becomes to connect with your audienceWhy your goal is not to sell to everybody. Your goal is to sell to people who believe what you believe.Why it’s important to fail hard, but fail fast!Don’t fight sophistication, embrace it as a leverage. Once you are past that stage, you have less competition.RESOURCES: Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO