Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIn a world going soft where mental toughness and resiliency is becoming a thing of the past, as a business owner, you MUST step up and buck this trend today or you will lose big in the years ahead. And most likely lose control of your organization. Not a pretty picture. We broke down how to play this game to WIN versus playing playing not to LOSE -- Big difference!IN THIS EPISODE: Here’s peak inside what we covered in Episode 26: Mental toughness is about being able to persevere through hard times.Business is a lot like sports, to win or excel you must have endurance.Losses are where learning comes from.The country’s current environment lends to victimhood, rather than coming out of terrible situations and overcoming mistakes.Mental toughness is about staying emotionally ‘together’ through the hard times until the win.  You need a mental reserve to pull from during times where the work is tough.Pushing and forcing yourself through it all, you can start building yourself up.It takes a brick-by-brick approach, tearing away the negative self-talk and self-doubt to build up self-esteem and mental strength.You must come out of your comfort zone to build mental toughness.Building mental toughness is like preparing for retirement financially, it’s tough and you have to get out of your comfort zone.Sometimes in business (and life) a coach or consultant can help to stretch your comfortableness, to challenge and build strength in uncomfortable situations.As part of mental strength, you need healthy habits to develop the momentum for mental toughness.RESOURCES:How To Raise Great Kids In a Generation of Assholes - Liz Parkinson Can't Hurt Me: Master Your Mind and Defy the Odds - David GogginsFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com