How can you avoid slow stages in business? And how can you recession-proof your business? Is it even possible?! The honest answer is.... no. That's wasn't what you were expecting, right? Here's the truth: all parts of life ebb and flow, up and down, and business is no exception to that. You can't avoid the lows. What makes you a successful business owner isn't that you avoid the lows, it's how you deal with them when they happen and how you prepare for them.  Tough times don't last forever, and that means good times don't last forever either. The sooner we accept that fact of life, the less stressed we are, because we can then drop the unrealistic expectation that growth is linear and that our businesses must always be on an upward path to success, or else we are "failing." In this episode, you'll learn... 4 ways to prepare for slow seasons and recessions so they don't hurt your business or financial stability Why you need to build a brand, not just a business How your purpose, values, services and pricing can create a community that is loyal to your business even during hard times Why living "below your means" is the key to inner peace during slow seasons (and the key to much more.) TIMESTAMPS 4:25 Your business needs a purpose that people can believe in 7:52 create a no-brainer service, package or product that people would love and buy even during challenging times and recessions 11:13 You can't just increase your prices because you think you're "worth it" or there's inflation 13:44 If you live below your means, you won't get badly hurt by slow seasons or recessions 18:59 Episode summary   SUBSCRIBE & LEAVE A REVIEW Don’t forget to subscribe to this podcast so you don’t miss future episodes! And if you enjoyed this episode, please leave a 5 star rating and review on Apple Podcasts or Spotify. I really appreciate it! FREE masterclass: 10 Steps To Go From Overwhelmed To Organized Free marketing roadmap: Starter Kit for Booking Clients Consistently Join my coaching waitlist My courses Instagram: @neshawoolery