**This episode is brought to you by MuteSix and Repeat** “Having the self-awareness of what you're good at” is a Trevor Crotts belief. Trevor, the CEO and Founder of Buddy Brands, continues the conversation, in part 2 of this feature, by focusing on the idea of the Unique Selling Proposition, which is about reaching out to the audience and learning what they want. He mentions that due to gigantic companies, low cost is a challenge for startups. That's why they should focus on other spots where victory is possible. He tells about his agency called Compel Commerce agency and how a good team can help manage many things simultaneously. Furthermore, he suggests that it will give you the freedom to do more if you can work and scale your business. In the second half, we talked about: * His tips and advice for entrepreneurs * What are the challenges with USP * How to test USP * Why Low cost is a challenge * How he manages his agency & his brands * How they help other companies * Their credibility standpoint * Do they understand the expectations Join Ramon Vela and Trevor Crotts as they break down the inside story on The Story of a Brand. For more on Buddy Brands, visit: https://www.buddybrands.pet/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/