**This episode is brought to you by MuteSix, Ominsend, and CartText**   In the second half of this Feature, Alli Reed, Founder of Stratia, continues discussing the influence that a person can make in the industry. She shares the idea of looking at smaller steps that keeps her going in life. Then describes such as clean beauty, authenticity, and efficacy which consumer should understand. Essentially, consumers should not take marketing statements at face value. The high quality of Stratia products has led to a high return customer rate. This clear doubts regarding US cosmetics in consumer's minds. We discussed: Importance of having an experienced advisor; Why her business depends on skills and not just the mindset; Her analogy for a sustainable path in life; What consumers should keep in mind; and so much more. Join Ramon Vela and Alli Reed as they break down the inside story on The Story of a Brand. For more on Stratia, visit: https://www.stratiaskin.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/ * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more visit https://carttext.com/