**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “To create a blue zone in every household” that's Kosterina's mission. In part 1, we have Katina Mountanos, Founder and CEO of Kosterina, a multi-faceted wellness brand. Katina started her career in investment banking and then went to graduate school for business. She worked at L'Oreal, two different e-commerce startups, and then launched her first startup. Katina's family is from Greece, where one of the most popular Greek extra virgin olive oil varieties is produced. She was frustrated that she couldn’t find great-tasting olive oil in the United States, like in Greece. So she decided to educate consumers on how great olive oil should taste by launching Kosterina. The brand is centered around the blue zone lifestyle such as health, longevity, community, and stress-free life. Their products have high antioxidant extra virgin olive oil from Greece. She believes holding on to conviction is essential. She discusses: * Gratefulness * Overview of the company * Concept of blue zone * Tips for a lifestyle change * Her background * Launching Kosterina * Work experience * Challenges and the biggest lessons * Being a parent Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand. For more on Kosterina, visit: https://www.kosterina.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most o