*This episode is brought to you by MuteSix, Repeat, and CartText**   “Promote and champion the people that are producing our products” that's what Crafted Society does. Today we have Martin Johnston, Founder of Crafted Society. Martin worked in the luxury industry with well-known global labels. He's familiar with footwear, bags, and accessories. However, he wanted more. As Martin says in the interview, “if you don't go out and build your dream, someone else is going to hire you to build their dream. So with his family’s support and his wife by his side, he started his brand in November 2015. It's the first pure luxury player to introduce a sneaker subscription and a club membership. The brand understands the struggles of makers. During the pandemic, the store closure, regulations, as well as order cancellations were tough for them. So, they came up with subscriptions to help the artisans that make their products survive and thrive. He talks about: * Gratefulness * Overview of the company * Preserving a crafted society * Experience in pandemic * Subscription Join Ramon Vela and Martin Johnston as they break down the inside story on The Story of a Brand. For more on Crafted Society, visit: https://www.craftedsociety.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/