**This episode is brought to you by MuteSix, Repeat, and CartText**   To help brands grow and save them money - that's the mission of Whitebox. Today we have Marcus Startzel, CEO of Whitebox, an e-commerce technology company. Whitebox’s roots are founded in helping its customers sell on marketplaces and specifically Amazon. The company thinks of itself as a unique platform to buy and sell but is grounded in a deep level of technology. Marcus served for five years in the U.S. Navy as a submarine officer after graduation. His Navy experience set a foundation for operation, technology, and engineering for him. The main lesson: Just as with the Navy, where “the boat comes first,” in the world of business, the “company comes first.” Be prepared for challenges. To Marcus, the element of trust is one of the key empowerments for an organization - be it a family unit or a business. In part 1, Marcus talks about: * Gratefulness for this wife, who has provided guidance and support. * Overview of the brand. * The importance of his time working with industry leaders such as Advertising.com and Millennial Media. * Lessons learned during his stint as a U.S. Navy submarine officer and how those lessons should be utilized every day in the corporate world. Join Ramon Vela and Marcus Startzel as they break down the inside story on The Story of a Brand. For more on White, visit: https://whitebox.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/